feel.
Integrated Marketing Campaign
When asked to create a product inspired by a personality trait of mine, I chose to create the product I’ve always needed: a great waterproof mascara. Make no mistakes, I’m a tough girl, but as an overly empathetic person I tend to cry at anything that tugs at my heartstrings. To advertise feel. I created an integrated marketing campaign, tied together with consistent branding.
behind the scenes:
