Wienerschnitzel
Integrated Marketing Campaign
Our campaign leverages over five decades championing the hot dog to lead the conversation that eliminates consumer guilt and validates hot dogs in today’s food landscape. To accomplish this we used Wienerschnitzel’s extensive history with the hot dog to romanticize its relationship with consumers.
Project role: I served on MSU’s AAF team as a creative, working primarily on art direction, graphic design, & video production. The brand stunt & activation video was my largest contribution to the project.
Creative Team Members: Amanda Merkel, Shannon Parr, Max Sarkis, Tanner Evans, Nareh Vartanian, Julie Musarra, Andi Ives, Melanie Ebling, Megan Vratsinas, Johnathan Douglas, & Brandon Jung
BRAND STUNT & ACTIVATION: GOING TO THE A-FRAME AND WE’RE gonna get married
Social
TV COMMERCIAL
SPOTIFY AD
