Black Infusions
Institute of advertising rising star competition
In 2021 the client Black Infusions Vodka, approached IAAS New England to answer the question “What will motivate consumers to try our product for the first time?” Over the course of 5 weeks my teammates addressed this question with the ultimate goal of increasing sales of Black Infusion’s Black Fig Vodka in the Massachusetts market.
Creative Team Members: Marius Johnson- Project Manager, Giovanna Best & Amanda Ramsey- Media Planners, Hannah LaSala- Client Strategist, Catie Pavon- Account Manager
The Institute of Advanced Advertising Studies (IAAS) is a comprehensive, multi-week program designed for talent with one to five years’ experience. Participants develop a campaign for a live client brief with a team of fellow agency creatives, strategists, and account leads in hopes they “win” the pitch.
Strategy Overview
Creative Overview
